The Auto Trader Guide
Posted: Friday, October 20, 2006
by Micah Bleecher
There's a lot of auto classifieds out there, though very few of them ever get as big or as popular as the UK-based Auto Trader. Auto Trader was originally a magazine for car trading, buying, and selling that was first published in the UK. However, in a few years, the magazine had already expanded into other territories and has separate editions for each of those countries. Also, it has maintained a significant presence online, consistently appearing as one of the top results on both Yahoo! and Google when auto classifieds are searched.
Apart from cars, Auto Trader has also expanded its borders to deal with other means of transportation. For example, most auto classifieds do not bother to list down larger vehicles like trucks and the few that do only do so sparsely. In contrast, the magazine, with their website, has an extensive section on trucks, ranging from trucks for sale to truck parts, and even some tips on how to pick the kind of truck that you need. Not only that, the site also has a separate set of search customization options designed specifically for sorting through different types of trucks rather than cars, giving that section a more dedicated feel. Furthermore, the availability of the section for trucks, farm vehicles, and motorcycles, gives a definite sense of these vehicles being considered equally important to the car sections, and not just as interesting afterthoughts.
When one considers it, such sections are not all that surprising. Auto Trader is just expanding to include all major forms of private ground transportation. However, when one takes a look at the section devoted to boats, it does create a tendency to raise eyebrows. One could argue that the website is expanding a little too much by taking in a spot in the boat trade but one can't argue with the fact that their coverage is extensive. It is clear that the website for boats was designed with as much consideration and care as their car-oriented sites.
Auto Trader has gone through a lot of changes since it first appeared but its core, the auto classifieds, has remained firm. Auto Trader remains one of the top car classifieds in the UK and they have not shown any signs of slowing down. In fact, it appears to most observers that they are intent on expanding further, in the hopes of eventually getting a piece of the market share in the US.
For more valuable information on Auto Trader, please visit http://classifieds.itrustmotors.com//cgi-bin/classifieds.cgi?db=cars
This Article has been viewed 401 times. (Not updated in real-time.)
No comments yet.We want your comments! If you can read this, you don't have javascript enabled, so you can't use this comment system. Please enable javascript.